Basketball On The Internet.

TONY Parker and Boris Diaw may have been the Frenchmen in the NBA Finals but it was LeBron James today who was just "le magnifique", leading Miami to consecutive championships.

San Antonio chose to "pick its poison" and that was to give LBJ the J, rather than have him wreak havoc creating off the drive.

The upshot?

You can't stop the GOTE (Greatest Of The Era), King James going for 37 points and 12 rebounds as he cemented his legacy with the Finals MVP in this epic 95-88 Game 7 victory.

It was the Heat's first Finals Game 7 in the 25-year history of the franchise and a classic, every bit as good as the entire series as a whole, which was unforgettable.

The teams appeared to virtually trade the lead on nearly every possession throughout the third quarter before the final period provided edge-of-the-seat drama until the final minute.

The match was tied 11 times, the lead changing hands seven times.

"This was a tremendous game,'' Heat coach Erik Spoelstra said in a nice piece of understatement.

James scored 22 points in the second half, his 19-foot jumpshot with 27.9 seconds left giving the Heat a 92-88 lead.

He then sealed the championship by stealing a pass from an out-of-control Manu Ginobili after the Spurs took timeout to set up a play which could not have been executed as drawn.

James' free throws kick-started celebrations as the Heat made it back-to-back and LBJ made it back-to-back MVPs.

"Just sit back and enjoy him while we can," Magic Johnson advised viewers on ESPN.

Four-time NBA champion Tim Duncan went down battling in the first Finals series defeat of his illustrious career, finishing with 24 points and 12 rebounds. But he was a shattered man when he missed a layup at 88-90, then also a follow-up tip in.

The 37-year-old man with the poker face slapped the floor in disgust at himself in what arguably was the sign this one might finally be over.

In the end, those wondering if Miama could break the win-loss trend that had gone Spurs-Heat-Spurs-Heat-Spurs-Heat, and string two wins together clearly had forgotten the Heat's 27-win streak - the second longest in US pro sports history.

Miami won a franchise-best 66 games in the regular season and when James' J swished with 27.9 seconds left, he pumped his fist with a winner's jubilation.

His offsider in the Big 2 - let's just forget about Chris Bosh who had zero points, seven rebounds, two turnovers and five fouls ... nice going in the biggest game of his career - Dwyane Wade, answered questions with 23 points and the almost overlooked Shane Battier made six 3-point shots - as many shots as he made in the previous six Finals games.

"Sometimes it's more important to be timely than good," he beamed during the celebration.

Bear in mind, this was a San Antonio team full of deserving future Hall of Famers - right down to its coach - and which kept matching the Heat shot for shot, moment for moment, until LeBron's jumper created a four-point cushion.

Every time the Heat tried to pull away in the fourth, the Spurs answered.

That's how you want to win a championship, being asked to be great and delivering greatness.

Chris "Birdman'' Andersen also stepped up with rebounds, blocks, defence on Duncan. He even took a Ginobili charge in the fourth quarter.

For the Spurs, Kawhi Leonard was huge, signalling he will be a star to watch with 19 points and 16 rebounds. Ginobili had 18 points but Tony Parker was just 3-for-12 with 10 points and four assists.

He wasn't in the game the last 27.9 seconds.

Danny Green, who had rough luck to be under the weather, had a nightmare finale, missing his first eight shots to conclude with 1-for-12 and five points.

Green was terrific the first five games and set a Finals record with 27 three-pointers. But in the end, it was Miami hoisting the Larry O'Brien Trophy, again.

"We've appealed to the NBA to extend this series to a best-of-11,'' ABC commentator Mike Breen said.

It was that close, that intense, that much fun.